ICC Brand Center
A consistent voice and visual identity are essential components of a strong brand.
Strengthening Rotary ICC projects and initiatives helps us tell Rotary’s story in a clear and compelling way. By providing a consistent image of what Rotary ICCs do and stand for, we can engage members in our mission to improve communities around the world and create bridges between cultures and nations.
The RI Board has established guidelines for clubs, districts, and programs to use the Rotary logo with the appropriate identifiers. These guidelines are available in Rotary International Brand Center.
ICCs operate in very close partnership with Rotary International, and its visual guidelines closely follow those of Rotary.
Logo
The logo system for ICCs was developed in compliance with Rotary Policy on the use of the Rotary brand, to ensure that our ICC communication is presented in a unified way, helping to build awareness and recognition of Rotary and Intercountry Committees.
It takes the form of a “lockup” logo, featuring the Rotary International masterbrand signature on the left-hand side. It shall not be modified in any way.
The masterbrand signature can only feature the identifier of a Rotary entity (club, district, zone, region) when communicating about a specific project that is actively supported by a specific club or district in addition to a specific ICC Section.
This is the “base” Intercountry Committees logo. It should be used when presenting global ICC activities, or generic information about ICCs.
This specific variant is for the sole use of the ICC Executive Council and shall not be used by ICC Sections, ICC Coordinators, or ICC members.
Individual ICC Sections and ICC National Coordinators can personalize the ICC logo in two ways : they can translate it, and they can insert the name of the specific ICC Section.
A Canva template is available here. Assistance is provided upon request.
Fonts and colors
In compliance with the Rotary International guidelines on fonts, we use Open Sans Condensed in bold for all our headlines, logo text, form buttons, etc. We recommend using basic Open Sans for body text on all digital media, as Rotary International also does on its official website.
Our approach to colors is straightforward and in line with that of Rotary International, using the three main primary colors of the Rotary color palette : Royal Blue, Azure, and Gold.