A consistent voice and visual identity are essential components of a strong brand

Strengthening Rotary ICC projects and initiatives helps us tell Rotary’s story in a clear and compelling way. By providing a consistent image of what Rotary ICCs do and stand for, we can engage members in our mission to improve communities around the world and create bridges between cultures and nations.

The RI Board has established guidelines for clubs, districts, and programs to use the Rotary logo with the appropriate identifiers. These guidelines are available in Rotary International Brand Center.

ICCs operate in very close partnership with Rotary International, and its visual guidelines closely follow those of Rotary.

2026 ICC Brand Refresh

We have made a few adjustments to our brand, effective July 1st. Please take some time to review these changes and use the new elements.

1/ Logos

The logo system for ICCs was developed in compliance with Rotary Policy on the use of the Rotary brand, to ensure that our ICC communication is presented in a unified way, helping to build awareness and recognition of Rotary International and Intercountry Committees.

1.1/ Logo “Base”

The “base” ICC logo has been refreshed in 2026.
It cannot be used independently, it has to be part of a lockup logo.

New 2026 “base” logo

1.2/ Using the logo

A full ICC logo takes the form of a “lockup” logo, featuring the Rotary International masterbrand signature on the left-hand side.

You can use the “generic” lockup logo when referring the Intercountry Committees as a whole. Individual ICC sections need to make their own logo lockups using the Brand Center. Here’s a quick tutorial :

Download the new 2026 base logo
Go to the Brand Center Rotary Logo Lockup Template
In the first options panel, type in your ICC Section’s full name.
If the name is long, you can break it up in more than one line.
(this is now allowed by RI Brand and Design teams)
In the second panel, pick “Upload partner logo” in the “type” dropdown menu
Click on the small blue button next to “Upload logo” and then “Browse local file”
Go the the third panel and pick your image file format.
- PDF is best for large prints or to get a vectorized version for professional editing software
- JPG is lightweight but lower quality
- PNG is ideal for most online uses – it is transparent and the edges are clean

2/ Fonts

In compliance with the Rotary International guidelines on fonts, we use all-uppercase Open Sans in bold for all our headlines, logo text, form buttons, etc. If Open Sans is not available on your computer, use Arial.

Use Georgia for large bodies of text, such as articles or blog posts.

For short texts, we recommend using basic Open Sans : social media images, website text, etc.

3/ Colors

Our approach to colors is straightforward and in line with that of Rotary International, using the three main primary colors of the Rotary color palette : Royal Blue, Azure, and Gold.