A consistent voice and visual identity are essential components of a strong brand

Rafforzare i progetti e le iniziative di Rotary ICC ci aiuta a raccontare la storia di Rotary in modo chiaro e convincente. Fornendo un'immagine coerente di ciò che i Rotary ICC fanno e rappresentano, possiamo coinvolgere i membri nella nostra missione di migliorare le comunità in tutto il mondo e creare ponti tra culture e nazioni.

Il Consiglio Direttivo del RI ha stabilito delle linee guida per l'utilizzo del logo di Rotary con gli identificatori appropriati da parte dei club, dei distretti e dei programmi. Tali linee guida sono disponibili su Rotary International Brand Center.

Le ICC operano in stretta collaborazione con Rotary International e le sue linee guida visive seguono da vicino quelle di Rotary.

2026 ICC Brand Refresh

We have made a few adjustments to our brand, effective July 1st. Please take some time to review these changes and use the new elements.

1/ Logos

The logo system for ICCs was developed in compliance with Rotary Policy on the use of the Rotary brand, to ensure that our ICC communication is presented in a unified way, helping to build awareness and recognition of Rotary International and Intercountry Committees.

1.1/ Logo “Base”

The “base” ICC logo has been refreshed in 2026.
It cannot be used independently, it has to be part of a lockup logo.

New 2026 “base” logo

1.2/ Using the logo

A full ICC logo takes the form of a “lockup” logo, featuring the Rotary International firma del marchio principale on the left-hand side.

You can use the “generic” lockup logo when referring the Intercountry Committees as a whole. Individual ICC sections need to make their own logo lockups using the Brand Center. Here’s a quick tutorial :

Download the new 2026 base logo
Go to the Brand Center Rotary Logo Lockup Template
In the first options panel, type in your ICC Section’s full name.
If the name is long, you can break it up in more than one line.
(this is now allowed by RI Brand and Design teams)
In the second panel, pick “Upload partner logo” in the “type” dropdown menu
Click on the small blue button next to “Upload logo” and then “Browse local file”
Go the the third panel and pick your image file format.
- PDF is best for large prints or to get a vectorized version for professional editing software
- JPG is lightweight but lower quality
- PNG is ideal for most online uses – it is transparent and the edges are clean

2/ Fonts

In ottemperanza al Rotary International linee guida sui font, we use all-uppercase Open Sans in grassetto for all our headlines, logo text, form buttons, etc. If Open Sans is not available on your computer, use Arial.

Use Georgia for large bodies of text, such as articles or blog posts.

For short texts, we recommend using basic Open Sans : social media images, website text, etc.

3/ Colors

Il nostro approccio ai colori è semplice e in linea con quello del Rotary International, utilizzando i tre colori primari principali del Tavolozza di colori rotativa Blu reale, Azzurro e Oro.

4/ Images

backgrounds

Use these as video call backgrounds or presentation intro or title slides backgrounds.

Stock photography

5/ Official brochure

Questo è il nostro opuscolo ufficiale per il 2025. Puoi scaricarlo e stamparlo per i tuoi eventi ICC o di Distretto.

It will be updated soon and made available here.

Rotary ICC 2025 A4 leggero Scaricare

Di seguito è riportata una versione per la “stampa professionale”: il PDF è appiattito, presenta abbondanze e segni di taglio, e i colori sono CMYK. Non per l'uso su una stampante commerciale.

Rotary ICC 2025 A4 Scarica “Versione PRO”

Centro Marchi ICC