ICC Brand Center
A consistent voice and visual identity are essential components of a strong brand
Fortalecer los proyectos e iniciativas de Rotary ICC nos ayuda a contar la historia de Rotary de una manera clara y convincente. Al proporcionar una imagen coherente de lo que hacen y representan los ICC de Rotary, podemos involucrar a los miembros en nuestra misión de mejorar las comunidades de todo el mundo y crear puentes entre culturas y naciones.
El Consejo de RI ha establecido directrices para que los clubes, distritos y programas utilicen el logo de Rotary con los identificadores apropiados. Estas directrices están disponibles en Centro de Marca de Rotary International.
Las ICC operan en estrecha colaboración con Rotary International, y sus pautas visuales siguen de cerca las de Rotary.
We have made a few adjustments to our brand, effective July 1st. Please take some time to review these changes and use the new elements.
1/ Logos
The logo system for ICCs was developed in compliance with Rotary Policy on the use of the Rotary brand, to ensure that our ICC communication is presented in a unified way, helping to build awareness and recognition of Rotary International and Intercountry Committees.
1.1/ Logo “Base”
The “base” ICC logo has been refreshed in 2026.
It cannot be used independently, it has to be part of a lockup logo.
1.2/ Using the logo
A full ICC logo takes the form of a “lockup” logo, featuring the Rotary International firma de la marca principal on the left-hand side.
You can use the “generic” lockup logo when referring the Intercountry Committees as a whole. Individual ICC sections need to make their own logo lockups using the Brand Center. Here’s a quick tutorial :
- Download the new 2026 base logo
- Go to the Brand Center Rotary Logo Lockup Template
- In the first options panel, type in your ICC Section’s full name.
If the name is long, you can break it up in more than one line.
(this is now allowed by RI Brand and Design teams) - In the second panel, pick “Upload partner logo” in the “type” dropdown menu
Click on the small blue button next to “Upload logo” and then “Browse local file” - Go the the third panel and pick your image file format.
- PDF is best for large prints or to get a vectorized version for professional editing software
- JPG is lightweight but lower quality
- PNG is ideal for most online uses – it is transparent and the edges are clean
2/ Fonts
En cumplimiento del Rotary International Directrices sobre fuentes, we use all-uppercase Open Sans en negrita for all our headlines, logo text, form buttons, etc. If Open Sans is not available on your computer, use Arial.
Use Georgia for large bodies of text, such as articles or blog posts.
For short texts, we recommend using basic Open Sans : social media images, website text, etc.
3/ Colors
Nuestro enfoque de los colores es directo y está en línea con el de Rotary International, utilizando los tres colores primarios principales Paleta de colores giratoria : Azul real, azul celeste y dorado.
4/ Images
backgrounds
Use these as video call backgrounds or presentation intro or title slides backgrounds.
Stock photography
5/ Official brochure
Este es nuestro folleto oficial de 2025. Puedes descargarlo e imprimirlo para tus eventos de la ICC o del Distrito.
It will be updated soon and made available here.
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