ICC Brand Center
A consistent voice and visual identity are essential components of a strong brand
Renforcer les projets et initiatives de Rotary ICC nous aide à raconter l'histoire de Rotary de manière claire et convaincante. En fournissant une image cohérente de ce que font les ICC Rotary et de leurs valeurs, nous pouvons engager les membres dans notre mission d'améliorer les communautés du monde entier et de créer des ponts entre les cultures et les nations.
Le conseil d'administration du RI a établi des directives pour l'utilisation du logo Rotary par les clubs, les districts et les programmes, avec les identificateurs appropriés. Ces directives sont disponibles sur Centre de ressources de la marque Rotary International.
Les CPI fonctionnent en partenariat très étroit avec Rotary International, et leurs directives visuelles suivent de près celles de Rotary.
We have made a few adjustments to our brand, effective July 1st. Please take some time to review these changes and use the new elements.
1/ Logos
The logo system for ICCs was developed in compliance with Rotary Policy on the use of the Rotary brand, to ensure that our ICC communication is presented in a unified way, helping to build awareness and recognition of Rotary International and Intercountry Committees.
1.1/ Logo “Base”
The “base” ICC logo has been refreshed in 2026.
It cannot be used independently, it has to be part of a lockup logo.
1.2/ Using the logo
A full ICC logo takes the form of a “lockup” logo, featuring the Rotary International signature de la marque mère on the left-hand side.
You can use the “generic” lockup logo when referring the Intercountry Committees as a whole. Individual ICC sections need to make their own logo lockups using the Brand Center. Here’s a quick tutorial :
- Download the new 2026 base logo
- Go to the Brand Center Rotary Logo Lockup Template
- In the first options panel, type in your ICC Section’s full name.
If the name is long, you can break it up in more than one line.
(this is now allowed by RI Brand and Design teams) - In the second panel, pick “Upload partner logo” in the “type” dropdown menu
Click on the small blue button next to “Upload logo” and then “Browse local file” - Go the the third panel and pick your image file format.
- PDF is best for large prints or to get a vectorized version for professional editing software
- JPG is lightweight but lower quality
- PNG is ideal for most online uses – it is transparent and the edges are clean
2/ Fonts
En conformité avec le Rotary International Recommandations sur les polices, we use all-uppercase Open Sans dans gras for all our headlines, logo text, form buttons, etc. If Open Sans is not available on your computer, use Arial.
Use Georgia for large bodies of text, such as articles or blog posts.
For short texts, we recommend using basic Open Sans : social media images, website text, etc.
3/ Colors
Notre approche des couleurs est simple et conforme à celle de Rotary International, utilisant les trois couleurs primaires principales de la Palette de couleurs rotative Bleu royal, azur et or.
4/ Images
backgrounds
Use these as video call backgrounds or presentation intro or title slides backgrounds.
Stock photography
5/ Official brochure
Voici notre brochure officielle 2025. Vous pouvez la télécharger et l'imprimer pour vos événements ICC ou de district.
It will be updated soon and made available here.
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